Clarity was built by two people who lost a deal because of a bad note.

In the fall of 2021, Daniel Park and Sofia Chen were working on a separate startup — a workflow automation tool for small businesses. After six months of work and three promising enterprise pilots, they lost a $200,000 deal because of a missed follow-up. The follow-up itself was buried in a 94-page Google Doc of meeting notes from a call that had happened 47 days earlier.

The client had specifically asked about integration with their existing CRM. Daniel had written the question down during the call. Sofia had written a technical answer in a separate doc. Neither note was findable when the client followed up three weeks later. The deal closed with a competitor two days after the missed reply.

Both founders described the problem the same way: not that notes were missing, but that notes were unfindable. Daniel and Sofia shut down their first company in January 2022 and spent four months building the first version of Clarity — specifically to solve the retrieval problem, not the capture problem.

Clarity launched in beta in May 2022 with 40 teams. It reached 500 teams by September 2022, 1,000 by March 2023, and 2,400 by January 2026. Every feature in Clarity was added in response to a specific failure mode reported by a real user — not from a product roadmap built in a vacuum.